社区商业文化价值的开发

社区商业文化产生于社区商业细致入微的服务及相对稳定的服务对象两者之间积极互动的过程。社区商业经营活动的过程就是社区商业文化形成的过程。质优价宜的商品、全面细致的服务、社区活动的参与和促销宣传活动的结合,强化了社区网点与社区居民之间的亲和关系。充分发挥社区商业文化吸引消费、引导消费的价值,必须从战略的高度对待选址、服务配套、人员配备、参与社区建设等经营管理的问题。     

企业文化:从管理学走进经济学

对真实世界的关注使得管理学能够发现并形成企业文化理论,企业文化的发展显示了传统激励理论的不足和精神激励的重要性。为了将企业文化这一重要的变量加以解释,经济学中出现了多种不同的研究进路,这不仅拓展了经济学研究的领域,也深化了管理学的直觉与描述。     

论品牌文化的表现形式

品牌是商标名称的标识,是一种文化。品牌文化是商品流通过程的外化,高品位的文化是创建和发展品牌不可或缺的要素。品牌文化的表现形式是塑造品牌文化的直观显示,它对品牌及其文化有着重要的影响。现阶段企业的竞争已呈现文化性,体现在品牌竞争上。重视品牌及其文化建设,塑造品牌形象已经成为企业凝聚和提升自身核心竞争力的重要手段。     

认知图式关照下的习语文化可译性

图式理论是一种关于知识的认知过程理论。翻译是运用一种语言把另一种语言所表达的思维内容准确而完整地重新表达出来,是一种跨语言、跨文化、跨社会的交际活动。习语作为一种语言现象,积淀着最深厚的文化底蕴,承载着不同民族的文化特点和文化信息,它们与文化传统紧密相连,不可分割。通过运用认知图式理论对习语文化的可译性问题进行探讨,从而提出习语文化图式可译性主要通过A-A对应法、A-B对应法和A-zero三种方法来实现。     

An Examination of Procedural Justice Principles in China and the U.S.

This paper examines procedural justice principles from a cultural perspective, and examines the relationships between three dimensions of national culture (uncertainty avoidance, societal emphasis on collectivism, and gender egalitarianism), three principles of procedural justice (consistency, social sensitivity, and account-giving), and judgments of fairness. The results suggest that culture can influence employees' perceptions of the fairness of procedural justice principles; different dimensions of national culture influence different principles of procedural justice. The principle of social sensitivity was perceived as fairer in collectivistic China than in individualistic U.S. In addition, differences between men and women in perceived fairness of account-giving were exaggerated in China (a culture low in gender egalitarianism) and attenuated in the U.S. (a culture high in gender egalitarianism).     

导航产品与商业银行产品创新的实践与思考

长期以来,产品易于被竞争对手模仿及保持市场优势时间短,成为制约商业银行产品创新的“瓶颈”。目前国内商业银行需要经历机制性的组织变化才能逾越产品创新的难关,因而要求在组织管理层中有能动的“导航者”。导航者的作用在于使组织的创新机制运作顺畅、培养有创新能力的团队及引入合适的创新技术,从而改善组织的产品创新效果、塑造组织的产品创新文化。有鉴于此,要求导航者要具备必要的知识、投入足够的精力及承担潜在的风险。本文通过案例银行的具体产品创新实例,分析了导航者如何导航产品创新的开展,使理论与实际结合,具有一定的应用价值。     

构建电网经营企业的特色企业文化

阐述了企业文化的建立要切切实实地以人为本,要让企业员工真正参与到文化建设中来,开发和利用企业的知识资源,继承和发扬原有企业丈化中优秀的部分,剔除企业文化中不适应市场环境和对企业发展不利部分,树立新型的、健康的、有别于其他企业的经营理念,实现组织的高效率,只有这样,才能真正构建电网经营企业的特色企业文化。     

Transferring and Transforming Technology Education: A Study of Norwegian Teachers’ Perceptions of Ideas from Design & Technology

What happens when educational ideas cross national and cultural borders? How do teachers respond to ideas originating in a different school system and a different national culture? This article reports on an empirical study investigating the transfer of ideas from Design &; Technology as a subject in England and Wales into Norwegian schools. A sample of teachers participating in a specific project on technology teaching inspired by this subject has been studied by means of interviews and classroom observation. Results of the study show that while some elements of Design &; Technology are adopted by the teachers, essential ideas of the subject are significantly transformed. Drawing on Barnes, (1992, Teachers and Teaching: From Classrooms to Reflection (pp. 9–32), The Falmer press, London) concept of teachers' professional frames for teaching, it is shown how specific aspects of the national and educational culture have had a considerable effect on?the teachers' interpretation of the nature of technology as a subject of teaching and its place in the curriculum. The study illustrates the importance of the cultural context in how educational ideas are interpreted, reshaped and realized in schools.     

National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

The integration of R&D and marketing in new product development (NPD) is an important contributor to NPD performance. Of the mechanisms developed to aid functional integration, many have been developed in western cultural environments and may not have applicability in other national cultural settings. Using a sample of NPD workgroup personnel in New Zealand (NZ), the western cultural environment, and Singapore, quantitative and qualitative data have been used to measure national culture and determine the applicability of different organization integration mechanisms. Results show key differences between the two samples, indicating a link between formalization, centralization, role flexibility and interfunctional climate mechanisms with the Hofstede dimensions of Power Distance, Masculinity and Uncertainty Avoidance of national culture. Managerial implications are that national cultural values and settings of the respondents are important when determining best integration mechanisms.     

建筑企业扁平化开放式现代管理模式研究

当代管理的一个重要特点是创新，为了实现创新建筑企业需要一个适应时代特点的全新企业化，即开放平等的气氛、高效的企业组织结构和团结协作的企业化，形成一个新的扁平化开放式现代管理模式。对传统管理模式和现代管理模式进行了比较。建筑企业采用扁平化开放式现代管理模式，企业效益必将得到极大地提高。